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Creative Assembly

Total War Arena

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We pitched a number of possible creative approaches to the ident looking at ways to communicate clearly, in a brief animation, that Arena is all about the battle. We eventually settled on the weapons arsenal idea that you see in the ident today, which helps to create that sense of melee warfare on the battlefield.

SERVICES

  • Video Games
  • Animation
  • Creative Direction

CREDITS

  • Client: Beaverbrooks
  • Agency: Brass
  • Creative Treatment: Emily Beech and Faye Gibbon

SERVICES

  • Video Games
  • Animation
  • Creative Direction

CREDITS

  • Client: Beaverbrooks
  • Agency: Brass
  • Creative Treatment: Emily Beech and Faye Gibbon

Close

We pitched a number of possible creative approaches to the ident looking at ways to communicate clearly, in a brief animation, that Arena is all about the battle. We eventually settled on the weapons arsenal idea that you see in the ident today, which helps to create that sense of melee warfare on the battlefield.

We also re-designed the famous Total War horseman logo for this game and produced a number of Key Art renders for digital, print and trade show use.

GET IN TOUCH

If you’d like to hire us for a project or chat through how we could partner with you we’d love to hear from you. Drop us an email