In collaboration with Brass Agency, who devised the creative concept, Flipbook were thrilled to produce Harrison Spinks’ first TV commercial in the company’s 178-year history, working alongside Director Richard Oliver and Producer Nicki Casey.
We created ‘Harrison‘, the CG animated sheep, and accompanying CG lamb. The Flipbook team were set with the task of crafting the complex, photo-real, CG animals while ensuring Harrisons’ endearing nature was encapsulated. Extensive R&D also occurred to perfect the formation and movement of the sheep’s fleece, in order to replicate the distinctively tufty and curly hair of a Wensleydale sheep.
The advert follows Harrison travelling through Yorkshire, making the same unique journey a Harrison Spinks mattress makes; starting in Harrison Spinks’ own 300-acre farm, through the dales, to their Leeds factory.
Further celebrating Harrison Spinks’ Yorkshire heritage, the soundtrack was written by The Firm and performed by Leeds based band, ‘Hyde Park Brass’, while the voice over was performed by Leeds born actor Matthew Lewis, who is best known for his role as Neville Longbottom in the Harry Potter films.
The TV ad aired on Boxing Day, taking a prime spot between Coronation Street and Quantum of Solace on ITV. The ad runs alongside the company’s first ever integrated consumer-facing campaign which will continue to run until June 2019.
“It was a pleasure to work with the team at Flipbook, the level of expertise they brought to the job and their extensive knowledge of CGI Animation really brought Harrison to life. We are looking forward to working with them again soon in the near future.”
Dave - Brass Agency