Directed by Phil Hawkins, this advert showcases the everyday ‘superhuman’ efforts put in by Motorpoint staff to deliver the company’s award-winning choice, value and service.
We were tasked by Phil and the team at Equinox to produce an array of CGI cars for the floating/flying scenes, amongst other superhero effects. The cars and special effects were then composited into the scenes in Nuke and the online edit was completed in one of our edit suites. Super stuff!
This was the first time in 2 years that the country’s largest independent car retailer used television advertising. The 30 second commercial aired regionally, on Channel 4, Sky, cinema and video on demand.