Bee Books

The Scottish NHS wanted to raise more awareness of teenage sexual health issues, following the highest recorded rates of teenage pregnancy and STD’s. We created classic Ladybird-style books, called Bee books. They depicted a variety of scenarios teenagers might face and were written in a style that tackled the issues head on, but in a light-hearted and amusing manner that teenagers might more readily relate to.

SERVICES

Animation
Advertising
Creative Direction
Digital

CREDITS

Client: Scottish Government/NHS
Creative Director: Mark Williams Creative

SERVICES

Animation
Advertising
Creative Direction
Digital

CREDITS

Client: Scottish Government/NHS
Creative Director: Mark Williams Creative

15,000 bee books were created and distributed throughout Scotland and we produced an animated version to release online and across social. The campaign won over 30 awards including a D&AD yellow pencil.

Our solution was to create a stop-motion style CG animation of the books and drop in a voice over from Balamory’s very own Miss Hoolie, who delivered the prose with brilliant comic timing. A simple but effective execution that didn’t attract away from the magic of the books.