Vodafone Freebees

Creating Buzz for Vodafone with Vodafone Freebees…

We’ve been working closely with digital agencies DARE London, Agency Republic and Vodafone to produce a series of character animations for the recently launched Vodafone Freebees Rewardz website, as well as for various related rich media advertisements and print work. The website was devised and designed by Dare, and we modelled, textured and produced over 50 character animations for it, all of which involved the recognisable bee characters that currently feature in Vodafone’s TV advertisements.

SERVICES

Advertising
Animation
Creative Direction
Interactive
Print Imagery

CREDITS

Client: Vodafone
Agency: DARE London
Agency Republic

SERVICES

Advertising
Animation
Creative Direction
Interactive
Print Imagery

CREDITS

Client: Vodafone
Agency: DARE London
Agency Republic

It was important for us to really understand the individual and remarkably complex personality traits of each bee character in order for us to work up animations that captured their unique, individual mannerisms.

Various animations were also used across a multitude of different digital platforms. These included in-store animations on large HD displays, store window displays, outdoor digital panels as well as rich media advertisements in the usual banner, skyscraper and expanding MPU formats.

The results were extremely well received and we continue to work on further website, print and rich media advertisements with both Dare, BBH and Vodafone.