Working once again with our friends over at The Gate Films we were tasked with designing, illustrating, animating and compositing the graffiti characters in the latest TV spots for MG Motors new ZS EV model. Vibrant and bold in design the 2D animated characters really needed to pop on screen and come to life in a way that accentuated their designs, with each character animated in their own unique style.
Client: MG Motors UK
Creative Agency: M3 Aagency
Production Company: The Gate Films
Animation, Illustration, VFX: Flipbook Studio