This was a logo ident created for Codemasters upcoming F1 2010 game. It was created using their existing stills, for the packaging and poster campaigns. We mapped them onto 3D geometry and animated in realtime, then into super slo-mo.
All the background elements and flashes were animated in the comp, with extra ticker tape in the same super slo-mo style. Buy a copy of the game and you’ll see it played there, as well as across all other digital media platforms.