Dominoes Chick ‘N’ Dip

We recently collaborated with Ocean Outdoor to produce a DeepScreen anamorphic 3D DOOH campaign for Domino’s ‘CHICK ‘N’ DIP’, with content running across Ocean’s premium digital out-of-home network in the UK, including the iconic Piccadilly Lights in London.

DeepScreen is Ocean Outdoor’s award-winning anamorphic 3D format, for which we’ve provided a variety of content before, including Europe’s largest digital ceiling at The Printowrks in Manchester, which uses forced perspective and precise mathematical warping of imagery to create a jaw-dropping illusion of real depth and scale on flat digital screens, no headsets, no gimmicks, just pure visual impact. To pull it off at the quality these landmark sites demand, you need a production partner who understands both the technical constraints and the creative opportunity. That’s where we came in.

As the animation and CGI production partner, we were responsible for crafting the 3D content from the ground up, building and rendering assets that worked in perfect harmony with Ocean’s proprietary screen templates, ensuring the illusion held up exactly as intended for audiences passing by in the real world. The result was a campaign that stopped people in their tracks, earned genuine social sharing, and put Domino’s at the centre of one of the most talked-about formats in outdoor advertising right now.