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Becks / Mother

Becks Green Box Project

The Worlds Largest Networked Augmented Reality Gallery

The Beck’s Green Box project is a global fund established to inspire, celebrate and financially support independent talent in art, design, music and fashion. The beer brand launched what it billed to be the world’s largest “global cultural commissioning project” involving solely augmented-reality enabled works commissioned by renowned artists.

We were delighted to play a part in this global initiative working with a number of the UK’s chosen artists to realise their vision in Augmented Reality. The premise of the installations is explained in the promo film below.

SERVICES

  • Immersive
  • experiential
  • Animation
  • Coding

CREDITS

  • Client: Becks
  • Agency: Mother
  • AR App Design & Animation : Flipbook Studio
  • Unity Development: Flipbook Studio

SERVICES

  • Immersive
  • experiential
  • Animation
  • Coding

CREDITS

  • Client: Becks
  • Agency: Mother
  • AR App Design & Animation : Flipbook Studio
  • Unity Development: Flipbook Studio

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Becks planted green boxes in major cities across the US, UK and Europe. When captured with the special app, viewers were able to see the animated artwork. Working closely with the artists and the creative team at Mother, who forged the campaign, we interpreted the artists sculptures into 3D augmented reality animations that we built in Unity and created the AR app from which to view the artworks.

GET IN TOUCH

If you’d like to hire us for a project or chat through how we could partner with you we’d love to hear from you. Drop us an email