Predator Gaming - Acer

It Lies Within

We’re proud to have produced the CGI and VFX on an epic new campaign for Acer’s world-class Predator gaming brand, helping to empower its tribe of serious gamers. It Lies Within is a three-part, super-hero series that adopts a cinematic, character-driven approach packed full of amazing Visual effects and CG animation by yours truly.

Directed by Phil Hawkins, The story follows Kya, a young girl who is trying to find her place in the world and learning to embrace the extraordinary power that lies within her. At the same time, the series celebrates the power and innovation that lies within every Predator machine and peripheral.

The campaign was launched in more than 56 countries, across multiple different media channels.

Sit back and enjoy the films below and then checkout all the VFX shots in our breakdown reel.

Agency: McCann Demand

Director: Phil Hawkins

Producer: Ken Petrie

DOP: Dave Meadows



VFX Breakdown Reel


Episode 1


Episode 2


Episode 3