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Learn how to harness the values of your customer base effectively within your branding. Flipbook Studio’s Co-founder and Managing Director, Andrew Lord, shared some thoughts with Brandingmag.
“Successful businesses use branding to effectively appeal to their customer base. Consumers of successful businesses – whether its Apple, McDonalds, or Coke – are buying into the brand image as a whole. They prefer their chosen company, with its products and brand values, expressed through its aesthetics and messaging, and will remain happy if these values are maintained.”